Empty industrial space with large windows and sunlight casting patterns on the concrete floor.

“In the face of adversity ... our capacity for hope and our potential for resilience will see us through.”

Alice M. Greenwald

Alice M. Greenwald speaking at a podium with a blue background, dressed in a blazer with a scarf and layered jewelry.

AMG Advisory Services

Strategic Advising for Memorial and Commemorative Initiatives

Alice M. Greenwald provides specific strategic advising services for communities, institutions, and private and government organizations engaged in efforts to create public memorials, museums, and/or learning centers commemorating the victims, and documenting the history, of events of extreme violence.

Advisory services may also include:

Alice M. Greenwald with blonde hair in profile, sitting and gesturing with hands in a room with wooden walls, a globe, and red chairs.

Institutional Vision
and Mission Development

identifying core institutional messaging and helping to refine institutional vision documents and mission statements

Alice M. Greenwald wearing safety glasses, a hard hat, and a high-visibility safety vest at the 9/11 Memorial &. Museum construction site.

Exhibition Concept Review and Assessment

providing constructive review and assessment of exhibition concepts, scripts, and designs in development

Alice M. Greenwald consulting with institutional leaders on site

Leadership and Board
Advising

coaching leaders, teams, and boards on issues relating to institutional priorities, stakeholder management, and maximizing social responsibility

conversation at a table in a modern, glass-enclosed setting. One woman is speaking and gesturing with her hand, holding a coffee cup, while the other woman listens with her hand near her chin. There are personal items on the table, including a pair of glasses and a bag.

Strategic Planning and Organizational Transitions

providing counsel to executive  leadership and boards during institutional strategic planning efforts and organizational transitions

Memorial museums offer a safe space for an encounter with the unthinkable, and they open a necessary space for profound reflection on human nature in all its dimensions.

Night view of the 9/11 Memorial at the World Trade Center in New York City, with illuminated waterfalls and the Oculus transportation hub in the background.
Wooden slat wall under construction with sunlight casting shadows on the floor.
Rows of illuminated benches decorated with red ribbons and greenery, set in an outdoor area with pine trees at night.